http://repository.must.ac.ke/handle/123456789/1456 2026-04-08T13:17:00Z 2026-04-08T13:17:00Z Nderitu, Daniel King’ori http://repository.must.ac.ke/handle/123456789/1492 2025-04-16T08:00:24Z 2024-01-01T00:00:00Z

Digital Marketing on Organizational Agility of Saving and Credit Cooperative Organizations in Meru Town, Kenya Nderitu, Daniel King’ori Savings and Credit Cooperative Organizations (SACCOs) are vital drivers of economic growth in the country. SACCOs provide financial services, including deposits, loans, savings accounts, money transfers, insurance, and payment services. Even though digital media exists to improve the flexibility and the speed of business processes to improve organizational agility, its aspects are a very recent phenomenon among Savings and Credit Cooperative Organizations. An empirical inquiry was relevant to understand the domain of communication, marketing strategies, and its influence on organizational agility since the discourse of digital marketing is continuously developing. SACCOs must understand the association of digital marketing to organizational agility to embrace digital technology in their operations and stay relevant to their members while increasing their level of business resilience. The study sought to determine the effect of digital marketing (social media, mobile, and website marketing) on the organizational agility of SACCOs in Meru Town, Kenya. A descriptive research design was adopted to gather information on the relationship between the two research variables. With a target population of 5 SASRA-licensed SACCOs in Meru Town, data was collected using a semi-structured questionnaire where a stratified sampling method was utilized to attain the desired representation target population of 52 respondents. A pilot study involving five respondents was conducted to assess the reliability and validity of the questionnaire adopted as the research instrument. The data was tabulated and analyzed using descriptive and inferential statistics, whereby tabular, graphical, and numerical representations were utilized. Multiple linear regression was conducted to establish the inferential statistics and define the relationship between digital marketing indicators and organizational agility. The study results established that social media marketing, mobile marketing, and website marketing are positively related to the organizational agility of SACCOs. A coefficient of determination (R-squared) of 0.180 indicated that approximately 18% of the variance in organizational agility could be accounted for by the combination of social media, mobile, and website marketing strategies. The moderate level of explanatory power implies that while the chosen predictors are relevant, other factors likely influence SACCOs' organizational agility. The study's outcomes encourage decision-makers to embrace a comprehensive approach that integrates digital strategies into a wider organizational transformation and adaptation framework. The study's findings contribute to the growing body of knowledge regarding the intersection of digital marketing strategies and organizational agility. The study’s results emphasize that the benefits of these strategies extend beyond mere technological implementation, reflecting a fundamental shift in how organizations engage with their ecosystem, respond to changes, and navigate uncertainties.

2024-01-01T00:00:00Z Guyo, Hussein Boru http://repository.must.ac.ke/handle/123456789/1488 2025-04-15T12:39:03Z 2024-01-01T00:00:00Z

Management by Objectives on Employees' Performance in Isiolo County Government Guyo, Hussein Boru Management by Objectives (MBO) is a performance management approach where employees and managers collaborate to set individual goals aligned with broader organizational objectives. While MBO's potential benefits are recognized, its effectiveness, particularly in the context of varying organizational cultures and appraisal purposes, remains unclear. This study aimed to investigate the relationship between MBO and employee performance within Isiolo County Government. Previous research in Kenya has primarily focused on specific MBO components like monitoring and evaluation rather than its overall impact on performance. To address this gap, the study examined the influence of planning, monitoring, and evaluation on employee performance in Isiolo County. Grounded in socio-analytic, mirror, and agency theories, this descriptive research involved 260 employees across seven county ministries. Data was collected using a questionnaire subjected to pilot testing and reliability analysis (Cronbach's alpha = 0.78). Content validity was established through expert review. Statistical analysis revealed evidence of effective planning, monitoring, and evaluation practices in Isiolo County. Process review and monitoring significantly influenced evaluation outcomes. Additionally, planning and monitoring positively impacted overall employee performance. However, the study found no significant influence of evaluation on performance. Based on these findings, the study recommends continuous improvement in planning and monitoring processes to enhance employee performance. Moreover, there is a critical need for organizations to refine their evaluation systems. To gain a deeper understanding of the long-term impact of evaluation on employee performance in Kenyan county governments, longitudinal research is warranted

2024-01-01T00:00:00Z Kiambi, Susan Muthoni http://repository.must.ac.ke/handle/123456789/1472 2025-04-15T07:30:24Z 2023-01-01T00:00:00Z

Influence of County Government Financial Management Practices on Service Delivery in the County Government of Meru, Kenya Kiambi, Susan Muthoni Devolved governments are aimed at bringing services closer to the people at the grass root level and end marginalization in provision of services by the national government in remote parts of Kenya. Some government functions are devolved to County government and others retained at national level. Due to inefficient delivery of public services, the forty-seven Counties were created in the 2010 constitution. The study investigated the influence of county government financial management practices on service delivery in County government of Meru, Kenya with the aim of bringing financial discipline, efficient allocation of resources and promote better service delivery.The objectives for the study were; to find out the relationship between finance mobilization and service delivery by Meru County Government, to determine the relationship between finance absorption and service delivery by County government of Meru and to establish the relationship between debt management and service delivery by County Government of Meru. The study tested the null hypothesis that there is no significant relationship between finance mobilization, finance mobilization and debt and service delivery by County Government of Meru. The target population of the study was County government finance officers who comprised of officers consisting of County finance board, Chief Executive Officer, Chief Officers, Director Revenue, Sub-county revenue coordinators and Members of County Assembly. The target population was 89 participants identified through census technique. The study adopted a descriptive survey research design. The questionnaire was the tool used in data collection. Data analysis and interpretation was based on descriptive statistics and multiple linear regressions. In addition, a null hypothesis was tested using t test at 5% level of significant. A pilot test was carried out and analyzed to ensure validity and reliability of the aforementioned data collection instruments prior to actual data collection. All the variables were tested for reliability using Cronbach alpha coefficient and all the variables attained a value of above 0.7. The data was analyzed using SPSS software version 28. The summarized results of descriptive statistics show financial mobilization is moderate, financial absorption is high while debt management is moderate for the intervening variable government policy. The regression analysis beta coefficients for the three independent variables were tested at 5% level of significance. Describe statistics and regression coefficients indicate that all the variables are statistically significant. Null hypotheses were tested using t-test at 95% confidence level. Results of analyzed data are presented in tables with percentages, mean, standard deviations of values. The study concluded that financial management practices in County government of Meru have been moderately executed there by leading to slightly above the average level of service delivery in Meru County government. Thus, there is need to increase resource mobilization and financial absorption so as to provide seamless service to Meru residents.

2023-01-01T00:00:00Z Kirema, Boniface Mung`ori, http://repository.must.ac.ke/handle/123456789/1098 2025-04-15T06:27:32Z 2023-01-01T00:00:00Z

Influence of financial services on performance of women owned groceries in Meru Town, Kenya Kirema, Boniface Mung`ori, Women workers throughout the world contribute to the economic growth and sustainable livelihood to their families and communities. Today the economic status of women is accepted as an indicator for society's stage of development. However, this is constrained by inability of women to access financial services. This study investigated how availability of financial information influences performance of women owned groceries in Meru town. The study established how availability of financial information, banking services and credit services influences performance of women owned groceries in Meru town. The study is important to managers in their pursuit to finance micro and small enterprises. This study was based on Social learning theory, Pecking Order Theory and the theory of Credit Rationing. A descriptive survey design was adopted in this study. The target population in this study consisted of 4,333 women owned groceries in Meru Town. A total of 353 participants was the sample. Primary data was collected using questionnaire constructed by the researcher. Prior to the actual data collection process, a pilot study was conducted in Nkubu Town. Split half technique using Spearman Brown prophesy formula was employed to compute the reliability coefficient. A correlation coefficient of at least 0.7 was an indication that the data collection instrument reliable. Data was analyzed with the aid of SPSS version 22 as a tool of analysis. A multiple regression model was used to determine the degree to which each financial services influence performance of women owned groceries. Data was presented in form of tables and figures. The study strictly adhered to ethical issues guiding research in terms of voluntary participation, anonymity and confidentiality. The study established that availability of financial information positively and significantly influence the performance of women owned groceries in Meru Town. It was also found that availability of saving facilities positively and significantly influence the performance of women owned groceries in Meru Town. The study further indicated that access to credit facilities negatively and insignificantly influence the performance of women owned groceries in Meru Town. The study recommends that women owned grocery businesses should strive to access financial information to enable their enterprise to grow. Women owned grocery businesses should also endeavor to access saving facilities from financial institutions to enhance growth of their enterprises.

2023-01-01T00:00:00Z